36th India International Trade Fair 2016

14-27, Nov-2016 , Pragati Maidan, New Delhi


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Pragati Maidan - The Exhibition Complex

Pragati Maidan, headquarters of the India Trade Promotion Organization, is more than just the premier exhibition complex of India. True to the meaning of its name, ‘Pragati Maidan’ stands for development and progress through trade.

Being India’s biggest world-class exhibition complex and a symbol of the ‘Modern Fair Culture’ in India; Pragati Maidan has grown with every event in stature and dimension. The development of the exhibition ground was a prelude to the hosting of Railway Exhibition in 1952 to mark the centenary of Railways in India. This was followed by Fairs like International Low Cost Housing Exhibition in 1955, International Graphic Arts and Printing Machinery Fair in 1957, World Agriculture Fair in 1960 and Indian Industrial Exhibition in 1961. However, the sprawling complex took its shape during 1958. The seventies changed both the fair complex as well as its complexion, with the hosting of Asia 1972 – the third Asian International Trade Fair coinciding with India’s Silver Jubilee Year of Independence. It was an important milestone, as the Indian business community could understand the potential of promotional events like the Trade Fairs. The Fair Ground was re-christened as ‘Pragati Maidan’. In an ostensible acknowledgement of the significance of these events, the Trade Fair Authority of India (TFAI) was formed on April 1, 1977 by an Act of Parliament through the amalgamation of three bodies – Indian Council of Trade Fairs and Exhibitions, Directorate of Exhibitions and Commercial Publicity of the Ministry of Commerce and India International Trade Fair Organization, with the primary aim of organizing trade shows.

India Trade Promotion Organization was formed subsequently on January 1, 1992 with the merger of the former Trade Development Authority (TDA) with the TFAI (TDA was set up in 1970 as a registered society under the Ministry of Commerce). Professionally managing India’s premier exhibition complex, ITPO has, over the years reached many important milestones while performing its mandated role as the nodal trade promotion agency of the Government of India. Significantly, with regard to products and markets, is also regularly interacting with NCIT for supplementing its information base.

As a world class exhibition ground in India, Pragati Maidan hosts a series of high quality international and national trade fairs. Its exhibition halls, complete with a network of infrastructural facilities, in a lush green setting, make it the automatic choice of top-notch exhibition organizers from India and abroad.

Pragati Maidan, offers a business environment that promises to transform challenges into opportunities. Visited by top representatives and captains of trade and industry from all over India and abroad, Pragati Maidan clearly tunes into the requirements of the vast Indian and global markets.



Rapid and sustained poverty reduction requires inclusive growth that allows people to contribute to and benefit from economic growth. Rapid pace of growth is unquestionably necessary for substantial poverty reduction, but for this growth to be sustainable in the long run, it should be broad-based across sectors, and inclusive of the large part of the country’s labour force. This definition of inclusive growth implies a direct link between the macro and micro determinants of growth. The micro dimension captures the importance of structural transformation for economic diversification and competition.

Inclusive growth refers both to the pace and pattern of growth, which are considered interlinked, and therefore in need to be addressed together. The idea is to integrate both the pace and pattern of growth that are critical for achieving a high, sustainable growth record, as well as poverty reduction. This is a concept that encompasses equity, equality of opportunity, and protection in market and employment transitions as essential ingredient of any successful growth strategy. Here it is emphasized that the idea of equality of opportunity is in terms of access to markets, resources, and unbiased regulatory environment for business and individuals.

Inclusive growth focuses on ex-ante analysis of sources of, and constraints to sustained, high growth, and not only on one group. The analysis focuses on ways to raise the pace of growth by utilizing more fully parts of the labour force trapped in low-productivity activities or completely excluded from the growth process. This is in contrast to the pro-poor growth policy, which has traditionally focused on measuring the impact of growth on poverty reduction.

partner country - Japan

Japan Wave Pavilion at IITF 2013

The Ministry of Economy, Trade and Industry (METI) along with the Japan India Industry Promotion Association (NPO) is hosting the Japan Wave Pavilion at the 33rd India International Trade Fair, which will take place from November 14 to 27, 2013 at Pragati Maidan, New Delhi. Japan occupies a special place at the IITF 2013 as the Partner Country.

As part of the Cool Japan strategy, METI will hold the Cool Japan World Trial Project in India. At present, the Government of Japan, especially the Ministry of Economy, Trade and Industry (METI), is promoting the growth of fledgling Cool Japan businesses (regional speciality products, foods & beverages, handicrafts, tourism, contents, etc. - hereafter, ‘Cool Japan Merchandise’) located in the nation’s regions with the aim of stimulating Japan’s economy through the encouragement of a new and thriving creative sector. This business aims to seize demand from each individual country by creating opportunities for networking exchange with local companies and is actively engaged in hosting presentations of the goods and services of Japanese companies in the Republic of India and five other foreign countries.

By establishing the JAPAN Wave Pavilion in India in cooperation with IITF, we shall be able to introduce the excellent Cool Japan Merchandise of Japan to the giant Indian market. Moreover, we are also engaged in networking exchanges with Indian companies (commercial organizations, logistics and distribution businesses, broadcasters, and financial institutions, etc.). Furthermore, through this business, the possibilities of, and opportunities for, adding significant value and marketability to local materials and resources can be more widely publicized through cooperation with the mass media, etc. and so, to further our aim of raising the level of public awareness about the potential for creating creative industries. A BS Fuji special called ‘Japacon TV Presents Creative Industria’ is being broadcast nationwide by satellite on this occasion. This program introduces, in association with H.I.S. and ANA, the attractions of sightseeing in Japan and presents all the people of India with some idea of how beautiful the country of Japan really is.

Japan has always been a “cool” country and the youth of Asia have long looked to it as a leader in culture and fashion in the region. But the people of India have not had many opportunities to experience Japanese culture. Compared with some of Japan’s closer neighbours in Asia, opportunities in India are limited for getting to know Japan’s people, cuisine and everything else the country has to offer. The Japan Wave Pavilion at the India International Trade Fair hopes to change this by introducing India to some of the best of Japan. Visitors will have the chance to interact with many different aspects of Japan’s ancient and fascinating culture – up close and personal!

Last month’s decision at the General Meeting of the IOC to designate Tokyo the host city of the 2020 Olympic and Paralympic Games has created great excitement and a real buzz of anticipation in the city and across the country. We eagerly look forward to welcoming many visitors from India to the games. Furthermore, we hope that these visitors will come frequently and in large numbers well before the Olympics begin in seven years’ time. In this connection, the Cool Japan Festival provides a perfect introduction to what visitors can expect and what they should look for in Japan.

First of all, there’s the food! Look forward to sampling some of the most delicious dishes of Japanese cuisine, including onigiri. These tasty rice balls wrapped in crispy seaweed sheets are a staple of picnics and casual meals in Japan. They use a wide variety of fillings ranging from a simple umeboshi (pickled plum) to luxurious seafood delicacies. Ocha, the nation’s famous green tea, will be available to refresh and invigorate visitors to the pavilion. If you haven’t tried onigiri or ocha yet, then please do take this opportunity – you’ll love them!

Ocha will be served in a traditional Japanese chashitsu (tearoom). The chashitsu is probably the most intensely distilled essence of the nation’s cultural heritage: a tiny space just large enough for four people. The room has a simple, subdued design featuring sliding doors made of translucent paper, tatami mats, and decoration limited to a single flower arrangement. If you have never visited one, then you really shouldn’t miss the chance to enjoy the peace and serenity of an authentic Japanese tea ceremony. It is a unique and unforgettable experience.

Now we’ve delighted our palates and satisfied our appetites, we are all set to explore the rest of the pavilion’s offerings. The most obvious of these is the Events Stage that occupies one end of the pavilion. The stage will offer a wide range of unusual exhibits from various regions of Japan with all sorts of unique and intriguing attractions throughout the course of the fair. You can expect to find Japanese music being played live on stage here as well as interesting presentations by Japanese companies. This will also be the forum for speeches and other events that address the key issues and themes that the Japan Pavilion aims to promote.

The rest of the pavilion features a collection of booths devoted to the products and services offered by Japanese companies, official bodies, and other organizations. At these booths, visitors can find out about a huge variety of industries ranging from IT to fashion, from chemicals to cars, and from sports and games to banking and building. Workshops are also planned. Visitors can experience Japanese culture through the traditional Japanese art of origami (paper folding). Try something simple like an auspicious crane at first. But if you feel like a challenge, there are plenty of more complex designs to take on. There really is something for everyone!

The areas most closely associated with Cool Japan are the worlds of fashion, music, games, and youth culture in general. Some are well known overseas already. But the uniquely Japanese phenomena known as anime, cosplay, and manga lie at the heart of its appeal to the young people of Asia and, in fact, around the world. Expect some bright colours, vivid images and strikingly creative expressions of the individualism and desire for self-expression to be uncovered just below the surface of what, at first glance, appears to be a very orderly and disciplined society. The Anime Culture Zone in the pavilion looks particularly attractive and should prove fascinating to fans of the genre both old and new (Crayon Shin-chan, Doraemon, Ninja Hattori & more).

Shopping is always a crucially important element of any festival – whether at open stalls like at a traditional Japanese matsuri or under canvas as in the Japan Wave Pavilion. There will be plenty of opportunities to experience, interact, (and hopefully take home!) high-quality items of Japanese merchandise. These items will be souvenirs of your visit and reminders of some of the beautiful and enigmatic elements of the country’s cultural and artistic heritage as well as present-day expressions. Many Japanese companies plan to attend. The organizers earnestly hope experiencing Japan’s culture at the pavilion will strengthen the relationship between the two countries. Ultimately, this is expected to result in more progress concerning trade and economic cooperation between India and Japan.

The Japan India Industry Promotion Association (JIIPA) is the publisher of Japan Wave magazine, which introduces the Japan of today to its readership of over one million executives and some 90 major organizations and associations in India. JIIPA is sponsoring and organizing participation in the Japan Pavilion in coordination with Japan’s Ministry of Economy, Trade and Industry (METI). Please do take the opportunity to drop by the Japan Wave Pavilion during your visit to the IITF.

Beside this, Japan day will be celebrated on November 14 at Hamsdhawani Theatre, Pragati Maidan from 15:00 to 20:00. Dempagumi.inc & Hiromitsu Agatsuma will be performing Live at Hamsdhawani Theatre as a part of their first appearance in India. 
Dempagumi.inc is a Japanese idol group, composed of six girls, Mirin Furukawa, Risa Aizawa, Nemu Yumemi, Eimi Naruse, Ayane Fujisaki, and Moga Mogami. With a musical style straight out of Akiba, Dempagumi.inc is set to take the India International Trade Fair (IITF) main stage by storm! Hiromitsu Agatsuma is a famous shamisen artist. Agatsuma is breaking new ground with his fresh approach to the shamisen and is introducing this traditional instrument to new listeners everywhere.

partner state - bihar  


“Bihar is on a steady path of economic growth. Good governance, improved State finances and higher plan outlays along with supportive infrastructure for industrial growth to boost investor confidence, are key ingredients of inclusive growth”
Bihar has shed the inglorious tag for the last decade or so and has been on course to development with equity and social justice. Since the government, headed by Sri Nitish Kumar, had taken over in 2006, Bihar has been changing for the better, both in the rural and the urban segments. For the past three consecutive years, the state has achieved a growth rate more than 13%. The change has been visible in all sectors including communication, Infrastructure. Roads have come up in areas which were hitherto inaccessible. Bridges have been built, shortening the physical & mental distance. Significant steps have been taken in the fields of irrigation, flood control and in human resource development. Major initiatives have been taken in water supply and health care delivery systems. New schools and colleges have been coming up in larger numbers.

AGRICULTURE: Rainbow Revolution
      To promote use of organic fertilizers, plan scheme has been started with an expenditure of $ 255 crore. Farmers are being provided assistance up to $ 30, 000 each for producing vermin compost. For commercial production of vermi compost there is a provision of 50 per cent subsidy with a ceiling of $ 25 lakh per vermin compost unit. 97,338 vermin compost units have been approved. Establishment of 66 vermin compost commercial units and nine commercial organic fertilizer units were also approved. 28,060 quintal of vermin compost was distributed with a subsidy of $ 300 per quintal. There is a programme to promote production of   bio -gas on a large scale.

  • District level Agriculture mechanization fairs are being organized every month to promote use of modern agriculture farming implements. At these fairs, farmers are provided with subsidies on agriculture implements. In order to maintain transparency, payment of subsidy is made at the fair itself. Farmers are being paid extra subsidies from state resources for purchase of agriculture equipments. In 2012-13, farmers have been provided 1,502 Power tillers, 2, 350 tractors, 995 rotavators , 5, 880 pump sets, 3, 708 irrigation pipe, 34 combine harverters, 39, 517 markers, 12, 423 sprayers/dusters, 195 zero tillage machines, 4, 791 seed beans and 1, 02, 037 conoweeders which totaled 2, 78, 096 different types of agriculture equipments and tractors for which ’58.38(Crore) subsidies were paid. In 2011-12 ’ 209.91 crore subsidies were paid on purchase of  2, 79, 426 agriculture implements.
  • SRI is new technology for raising yield of paddy and wheat crops benefiting the small and marginal farmers. Through this method the farmers can double and triple the yield of wheat and paddy crops as compared to the yield through traditional method of farming. In Kharif season 2012, Srividhi demonstration was done on 1, 40, 000 hectares of  land and total coverage area under Srividhi farming was 4, 27, 479 hectares. In Rabi season 2011-12 demonstration of Srividhi method was done on 69, 336 hectares and the total coverage area of wheat farming through Srividhi method was 1, 86, 063 hectare.

The Foundation For Develpoment :An Educated Bihar

  • State Advisory Council has been set up under the specified provisions of clause 34 of Free and Compulsary Education of Children Act 2009 and Rule 25 of Bihar State Free and Compulsary Education of Children Rule2011.
  • Bulding of newly established 1318 Primary School have been constructed, and 2526 such building are in the process of being constructed.
  • 99% habitation are covered with access to schools and about 95% children of 6-14 age-group are enrolled in class 1 to 8 in government and government aided schools. In comparison to the year 2007-08 about 30 lakh more children have been enrolled in government and government aided elementary schools.
  • There has been considerable improvement in the trasition rate of children from primary to upper primary standard and this rate has increased from 65.60 in the year 2007-08 to 78.42 in 2011-12.
  • For continous and comprehensive evaluation of  boys/girls, a students progress chart has been made available in the school. Moreover, a school evaluation chart has been developed on the basis of which every school is in the process of being evaluated.
  • Under the phase of Hunar (Hunar-2) programme, 38,000 girl belonging to minority/scheduled castes, scheduled tribes and the most backward class are being provided vocational training to make them economically self dependent and the Hunar qualified girls are being given a sum of 2500/- (each girl) to purchase tool-kits under the Auzar programme.
  • A programme 'Shiksha ka hak Abhiyan' has been launched for the purpose of giving knowledge to the community and the school education committe about the Act of Right to Free and Compulsary Education and for developing the school according to the Right to Education Act.
  • At divisonal level Bal Bhavan is in the process of being started at Magadh Division (Gaya) and Bhagalpur, following the pattern of Bihar Bal Bhavan 'Kilkari'.
  • Upgrading 959 middle school to secondry school under Rashtriya  Madhymik Shiksha Abhiyan.
  • Under Mukhyamantri Balak Cycle Yojana and Mukhamantri Balioka Cycle Yojana every boy/girl student enrolled and studying in class IX, of the State Government/Rajkiyakrit/Project/Minority aided & recgnised Madrasa/Sanskrit and unaided secondary schools, will receive Rs. 2,500 for purchasing cycle and for this purpose the government has approved Rs. 369.65 crore.
  • Under the Bihar Shatabdi Mukhyamantri Balika Poshak Yojana, 22 lakh girl students studying in class IX to XII of the constituent/ affilated college/ Government/ Rajkiyakrit/ Project/ Minority/ aided and recognised Madarsa/ Sanskrit and unaided secondary schools/ higher secondary schools/ Inter colleges are provided Rs. 1,000 for purchasing school dres during the financial year 2012-13

Rural Development

  • Under IAY scheme total of  9,55,259 houses were sanctioned in 2012 against the annual target (including balance of previous year) of 9,98,373. In 2012-13, 5,51,515 houses have been sanctioned against annual target of 8,79,020 (including previous year's backlog).
  • Under Ajeevika mission, 60,000 SHG have been formed compirisng of 7 lakh womens.
  • In 36 districts headquarter Rural Development Training Institutes have been established to import skill development training in the state, wherein regular training Programmes are being organized. 17 special Projects have been taken up in this state for skill development training and assured employment, 9312 person were trained including 6785 persons who were given assured employment last year. In 2012-13, 3683 persons have been trained and out of which 2210 persons have been provided assured employment.
  • 12 District programme coordinators and 113 block coordinators have been placed under Aajeevika  Mission.
  • The state Government has sanctioned the construction of 38 new block building to strengthen block level infrastructure.

Industrial Sector
The Government of Bihar wants the state to be an ideal investment destination, both for domestic and foreign investors. The government firmly believes in maximizing capital investment in the State for its accelerated economic development as well as for generating employment and income. The State government is committed to creating an environment conducive to the growth of industries particularly those best suited to the state’s agro climatic condition.
The government has formulated a dynamic industrial policy, keenly aware of the economic development taking place at the national and the internationals levels and the nature of competition it may have to face from other states as well as global competitors. It has identified power generation as the thrust area in the essential infrastructure development.
Against the above background a new Industrial Incentive Policy 2011, has been prepared based on the suggestion and consultation with various industry associations and other related organizations and all the concerned government departments.

Salient features of this new industrial policy are as follows :

  • Incentives/subsidy are available for the  investment on land/shed located in the Industrial Area Development Authority/ Export Promotion Industrial Park/ Food Park/ Agri Export Zone and also investment on Land/ Shed allotted in Industrial Area/ Park development on Government land or on private land.
  • New MSME industrial units will be granted 20 % capital subsidy on the amount spent on plant and machinery subject to a maximum of Rs. 75 lacs (seventy five lacs.)
  • New large industrial units will be granted 20 % capital subsidy on the amount spent on plant and machinery subject to a maximum of Rs. 500 lacs (five hundred lacs.)
  • Units in food processing sector are treated specially and are entitled to capital subsidy under separated food processing Schemes.
  • 50% (Fifty percent) of the amount spent on plant and machinery in the establishment of Captive Power Generation/ Diesel Generating set will be reimbursed to the industry. No ceiling has been fixed for this. In case of enerty produced through non-conventional sources, 60 % of the expenditure on plant and machinery will be payable as subsidy.
  • The existing operational units and new units would be granted exemption from Monthly Minimum Charges/ Minimum Base Energy Charge/ Demand/ Billing Demand or such charge being levied in any other name in the tariff order of Bihar Electricity Regulatory Council (BERC). This facility will be available for five years.
  • 75% of expenditure incurred in obtaining certificate of I.S.O. standard (of equivalent) from reputed national/ International level organizations, would be reimbursed by the State Government.
  • All new units will be entitled to avail 80 % reimbursement against the admitted VAT amount deposited in the account of the Government, for a period of ten years. The ceiling for this reimbursement will be 300% of the capital investment. New industrial units of Brewery and Distillery will be reimbursed a maximum of 25%.
  • presently working industrial units will get re-imbursement of 25% of the VAT/ Entry-tax deposited in the account of Government against admitted VAT.

Healthy People for a Developed State

In the year 2011-12, about 6.35 crore patients were treated in OPD in the Govt. Hospitals and out of which 43.72 lakhs. Patients admitted and treated (in IPD) in the Govt. Hospitals.

Maternal Health Programme

  • Maternal Mortality Ratios (MMR) has decaling trend in the state in the last five years. In order to make the MMR better than the national average following steps have been initiated by the State Government.
  • Pre-test (ante-natal care) for pregnant women and promoting institutional deliveries facilitated by Skill Birth Attendants.
  • Facility for institutional delivery has been provided at all primary Health Centre level several sub health case Addl. PHC, all SDH, RH, DH in the State. This has resulted in an increase in the total number of safe deliveries being conducted in the State.








2012-13 up to July 12


Total ANC Registered















Child Health Programme

  • In the year 2010-11 the overal IMR for the state is 44 per thousand which is at par with the national average of 44 per thousand.
  • The Govermment has taken a number of initiatives aimed at improving newborn care facilities in Bihar. Neonatal ICUs (NDW) in Medical Colleges, Special Care Newbom Units (SCNU) at District level hospitals and Newbom Care Comer (NBCC) at Primary Health Centers, have been setup to improve new bom care facilities.
  • With aims to reduce Maternal Mortality Ratio and Infant Mortality Rate, the Government of Bihar has launched "Janani Shishu Suraksha Karyakram" (JSSK) in may 2012 to provide completely free and cashiess services to pregnant women and sick new bom (up to 30 days) in public health instrutions situated in both rural and urban areas. This initiative entitles Pregnant Women for free- delivery including caesarian operation, free drugs and consumables, diagnostics (Blood, Urine tests and ultrasonograpy etc,) diet during stay (up to 3 days for normal delivery and 7 days, for caesarian section) free provision of blood, transportation facility from home to health institution, referral facilites between health institutions.

The Routine Immunization precentage in Bihar has gone up to 66.8%, which is better than the national average of 61% .            
Empowerment of Disadvantaged And Deprived Sections
SC & ST Welfare

  • Construction of 1000 community hall- cum work sheds under progress.
  • Under the scheme of Mukhyamantri SC & ST Medha Britti Yojna, 11,256 SC & ST students benefited so far.
  • Under SC & ST (Prevention of Atrocities) Act, 1989 and Rule, 1995 assistance given to 1,062 affected families.

Backward Class & OBC Class

  • A sum of $ 40.25 crore was released to Bihar state Pull Nirman Nigam for the the construction of hostels under Jan Nayak Karpoori Thakur OBC Hostel Scheme.
  • $ 177.23 crore allotted for scholarship for OBC students in the year 2011-12. 15,32,028 boys and girls benefitted.
  • Under Chief Minister OBC Merit Scholarship Scheme $ 38 crore sanctioned, 38,000 boys and girls.

Social Welfare

  • For the welfare of the differently abled persons an integrated scheme “SAMBAL” launched. This scheme includes provisions for scholarship, artificial limbs and machines, certification, special schools, service provider-centers, education loans, self- employment loans and protection homes for these children. In the last one year 7.90 lakh such persons have been given Disability Certificates and, till now 8.81 lakh persons given Disability certificate. 1.71 lakh new beneficiaries enrolled under Disability Pension Scheme in the last one year bringing the total beneficiaries to 14.22 lakh.
  • Mukhya Mantri Family Benefit Scheme launched in the year 2012-13 under which the dependent of the deceased is given a grant of $ 20,000.
  • Under Mukhya Mantri Nari Shakti Yojna 12,408 SHGs have been formed in 103 Panchayats of 66 Blocks in 18 districts, empowering 1,32,722 families.
  • Bank linkages established for 4120 SHG and 15.95 Crore given to them.
  • For providing free legal and Psychological consultation to women facing domestic and other types of violence Women Helpline have been established under Mukhya Mantri Nari Shakti Yojna in 35 districts. Through these Helplines 6186 cases have been registered out of which 4,530 have been disposed of .
  • Amount of Pension under Laxmibai Samajik Suraksha and Bihar Disability Pension had increased from $ 200 to $ 300 per month.

Minority Welfare

  • 22,784 students benefitted from Mukhyamantri Alpsnkhyak Vidyarthi Protsahan Yojana.
  • For development of Waqf properties, $ 30 lakh being released to Bihar Rajya Sunni Waqf Board and Bihar Rajya Shiya Waqf Board in the year 2012-13.
  • Scheme operational for construction of hostels in all districts for minority students. So far, 22 hostels constructed and made operational, including Mother Teresa Girls Hostel at Patna. Work under progress in remaining districts. In the year 2011-12, construction of  100 bed hostel in the campus of Madrasa Islamia Sham Sul Hoda, Patna sanctioned and $ 2.50 crore allotted for its construction. Sanction granted for construction of 300 bed hostel at Madrasa Damla (Bisfi) in Madhubani district.


focus country - SOUTH AFRICA


Come view and experience the best of the South African Handmade Collection (SAHC), a unique South African design signature, on display on the South National Pavilion at the India International Trade Fair 2013. Celebrating the fusion of African heritage with the future, tradition with the imagination, creativity with business know-how, the exhibition by 35 South African crafters will lead you through time, exposing you to the historical traditional crafts and back to the present with the enticement of modern art. The South African Handmade Collection is now a prominent brand globally. As a brand this definitive collection represents the highest quality, design led, and well manufactured, environmentally friendly South African craft products, conforming to fair trade practices. It exposes the world to the best of South African handmade products.
South Africa is home to some of the most ancient and beautiful art in the world including the rock art of the ancestors of today’s Bushman or San. It is also the scene of a host of diverse and challenging contemporary artists producing important new work. South African beadwork, once the insignia of tribal royalty alone, has today found a huge range of applications, from
the creation of coverings for everything from bottles to matchboxes and to ribbons in the form of small Zulu beadworks known as Zulu love letters. In addition to standard materials such as beads, grass, leather, fabric and clay, pieces are made using telephone wire, plastic bags, petrol cans and bottle tops- even food tin labels are used to create brightly coloured
papier –mache bowls. A high level of skill is brought to the production of work that has long been a part of African society, and has now found new commercial outlets. The influence of increased urbanization and complex cultural influences has enabled the Craft Sector to attain acclamation in several global markets.

focus state - ODISHA


            Odisha is one of the high performing States of the Country in various sectors. Improved micro and  macro economy, effective delivery mechanism in physical and social infrastructure, transformation of agriculture, ensuring inclusive, broad based and sustainable growth in the economy have become hallmark of the Government. The first state in the country formed on linguistic basis in 1936 having rich heritage in art and culture and gifted with abundant natural resources, Odisha, by optimizing all the potentials, shows the way in inclusive growth ensuring a better quality of life. Due to rich natural endowment and political stability, Odisha has become a favoured destination for investment in various sectors, including FDI.

Indices of Development:
Odisha has been striving consistently and continuously to achieve sustainable and inclusive higher economic growth, accelerated overall development, reduction of regional, social and gender disparities and a faster rate of poverty reduction. The state’s 12th Five Year Plan (2012-17) envisages an average annual growth rate of 9% with a projected outlay of Rs.1,24,373 crore. Odisha’s economy in 2012-13 has impressively withstood the continuing slowdown in economic growth in previous years caused due to impact of global recession. The state economy has registered high growth rates during the last decade, in real terms at 1990-2000 prices, reporting an average annual growth rate of 9.51 per cent for the 10th Five Year Plan. The economy grew in real terms at 2004-05 prices at the rate of 8.23% during the 11th Five Year Plan. The real per capita income at 2004-05 prices has increased form Rs.14,862 in 1999-2000 to Rs.26,900 in 2011-12.

Thrust on Agriculture: 
Agriculture is the mainstay of the state’s economy. It provides employment and sustenance, directly or indirectly to more than 60 % of the population. The share of agriculture sector including animal husbandry, fisheries and forestry sub sectors in the state’s GSDP is expected to be 17.5 % in 2012-13 (advance estimate) and provides employment to 58% of the total work force forming the largest employment sector in the state. One of the major programmes of the Government has been to give a big thrust to agriculture for which the Government has implemented comprehensive and inclusive State Agriculture Policy and a separate budget has been made for development of this sector and welfare of the farmers with special focus on landless agricultural laborers, small and marginal farmers, and under privileged class of society. Loan at minimum rate of interest has been made available to farmers. In line with the national goal the state envisages a growth rate of 4% in Agriculture sector during 12th Plan period.

Development of Infrastructure:
Greater focus has been accorded on development of productive infrastructure to ensure peoples’ access to basic facilities like health care, education, clean drinking water, sanitation facilities, rural connectivity electrification and common service centres.
The Industrial Policy Resolution (IPR), 2007 envisages a robust policy framework for industrial promotion and investment and investment facilities including creation of an enabling environment keeping pace with liberalization and policy reforms, Odisha has become the investment destination of the country and the hub of India’s emerging industries. New Tourism Policy has been launched for creation of more tourism infrastructure, employment generation and opportunities for self employment with provision of incentives to the investors.

Reforms in Power Sector:
Odisha has pioneered power sector reforms which have opened up avenues for private sector participation in generation, transmission and distribution of power. The Government of Odisha has signed 29 MoUs with different Independent Power Producers for generation of power which will make Odisha powerhouse of the country.
The Government has embarked upon ambitious programmes for improvement of transmission and distribution system, reduction in distribution loss, shifting of transformers from schools, colleges and Anganawadi premises to prevent accidents, setting up separate feeder for Agriculture/Fishing Clusters, system strengthening of elephant corridor etc.
Apart from Rajiv Gandhi Grameen Vidyutikaran Yojana, Biju Grama Jyoti Yojana and Biju Saharanchal Vidyutikaran Yojana are being implemented to provide access to electricity to all.

Improving Standard of Living:
The state’s achievement in social sectors has been impressive in recent years. In 2011, the overall literacy rate (73.45 %) was close to national average (74.04 %). The enrolment ratio in schools has substantially increased. The dropout rates at the primary level has come down sharply from 41.8 % in 2000-01 to 0.43 % in 2011-12.
The formulation of an Affordable Housing Scheme, introduction of Odisha Property Rights to slum dwellers and prevention of New Slum Bill, Promotion of Public Private Partnership projects in the area of street lighting, solid waste disposal and city bus services, introduction of placement linked skill training programmes for urban youth, introduction of Odisha Urban Street Vendor Policy, preparation of slum free city plans and urban sanitation plans are some of major initiatives taken recently to promote inclusive urbanisation in the State.
A holistic and integrated approach has been adopted for development of under Privileged population who form about 40% of the total population as per 2011 census. At present 3,448 hostels including  1,548 primary school hostels in ITDA blocks and 1,003 ST Girls’ hostels are functioning in the State and another 1,383 hostels under State Plan and 65 hostels under Central Plan scheme are under construction which will provide accommodation to about 4.5 lakh from under privileged class of the society. And also for skill development and placement linked employability, a large number of vocational and technical institutions have been empanelled. As part of economic empowerment and for self employment, Odisha Scheduled Caste, Scheduled Tribe Finance Development Co-operative Corporation has been financing through banks under bankable income generating schemes. Focused attention has been given on placement linked employability schemes for ST families under Odisha Tribal Empowerment and Livelihood programme. Odisha has achieved the distinction of distributing land rights to maximum number of tribal families under the Forest Rights Act, 2006 and individual titles have been settled in favour of more than 3.4 Lakh forest dwelling tribal families.

Education for All
The state government has taken initiatives not only for quantitative expansion but also for qualitative improvement in education at all levels. The state has promulgated the Odisha Right of Children to free and Compulsory Education Rules, 2010. Gross Enrolment Ratio (GER) and Net Enrolment Ratio (NER) at Primary grade have increased from 99.06% and 91.83% (2010-11) to 99.69% and 93.30% (2011-2012) respectively. Free text books and uniforms are being supplied to students. In order to improve access to elementary education and to achieve 100 % enrolment, the Government has relaxed the norm for opening of new primary schools.
The Government has given special focus on development of educational infrastructure in tribal and backward areas through various schemes to improve retention rate and to check dropouts among under privileged students. Infrastructure development of ITIs, Diploma & Engineering Colleges has been given priority to meet the skilled manpower requirement.

Empowering Women and Youth:
State Youth Policy has been implemented to bring the youths to the mainstream in the development process, skill development, gender priority and livelihood etc. Mission Shakti, aiming at empowerment of women, has covered nearly 58 lakh women in the rural and urban Odisha with formation of more than 4.5 lakh women self help groups. Skilling of youth through State Employment Mission has been taken up on various demand Drivent sectors to create employment opportunities.

Poverty alleviations and employment generation:
Several programmes are being implemented in the state for poverty alleviation and accelerating inclusive broad based growth for overall development of the state. These programmes include Odisha Rural Livelihoods Programme (Jeebika), an initiative for providing additional livelihoods component to on going watershed projects, Jalanidhi, promoting private Lift Irrigation Points, Biju Krushak Vikash Yojana, Increase in purchase price of Kendu leaves benefiting 8 lakh pluckers, Integrated Livestock Development Programme (Kalyani), Coverage of 11 lakh fishermen in Group Accident Insurance Scheme, Mamata Yojana providing partial wage compensation for pregnant and nursing mothers, Bhima Bhoi Samarthya Abhijan, benefiting persons with disability, Grama Sabha Sashaktikaran Karyakrama for effective participation of people in development process, Rastriya Swasthya  Bima Yojana covering 33 lakh BPL families, revision of minimum wage for all categories of workers, provision of rice at Re.1per kg, free Bicycle scheme for ST and SC students and all girl students studying in class-X,
Odisha has a hoary past, a vibrant present and a glorious future. The government is committed to carry on economic reforms, devising and updating policies, procedures and regulating framework ensuring broad based inclusive growth.